Type of training
Work-study or initial training
Duration
3 years
Main Start Date
September
The retail sales manager’s mission is to create a unique, personalized customer experience at the point of sale. He must be able to create a pleasant, friendly atmosphere to attract customers and make them want to come back. To achieve this, they must implement a strategy to dramatize the in-store commercial offer.
The dramatization of the commercial offer consists in staging products and presenting them in an attractive way to arouse customer interest, so the retail sales manager needs to be creative and imaginative to design original and attractive stagings.
The objective of the training is to develop your professional skills in sales techniques, marketing and business development, in order to enable you to work as a salesperson. The aim is to acquire marketing methods, write commercial offers, prepare commercial contracts, negotiate in a multicultural environment, follow up international business and develop a good command of business English.
Centrally positioned between the sales team and general management, the retail manager draws up his or her own action plans for the outlet, in line with company guidelines and general sales strategy. He or she is responsible for sales and financial performance (sales, volumes, visitor/transformation rates), as well as managerial performance. He is the guarantor of the proper positioning of his product offering, in compliance with the legal framework governing it, and of the dynamics of the employees he supervises.
While merchandising, planning, team management and sales (…) are an important part of the retail manager’s activities, he or she will also provide particular support in building customer loyalty and managing customer relations, thanks to tools such as C.R.M. (Customer Relationship Management tools and software) and B.D.D. (Bases De Données). His ease with data management will enable him to better analyze and segment his business unit’s customer portfolio and propose actions in response to the results found. In an ultra-connected and hyper-competitive world, with the advent of e-commerce, he or she will need to transform a purchasing experience into a lasting relationship; every customer visit to the point of sale must be part of a positive experience with the brand, and generate brand loyalty.
– Business Plan & Business Model
– Merchandising plan
– Sales promotion plan
– Cross-functional communication
– Regulatory framework for activities and disabilities
– Supply management and replenishment
– Process and risk management
– POP Marketing
– Event management
– Customer experience and loyalty
– Legal framework
– Human resources management
– Managerial communication
You can enter the Bachelor Commerce Retail program after your baccalauréat, or directly into the second or third year, provided you have passed the previous years.
To start the admission process, you can register directly by filling out a form on the Admission page of our website, or by phone, and participate in an admission session. During this session, you will be introduced to the school, take our admission tests and participate in an individual motivation interview. The study of your profile is also based on your academic record. You will be contacted by our training consultants to find out if you are eligible or not.
Ascencia offers you an optimal rhythm of courses for the companies which will welcome you in alternation or in internship : 2 days at the school per week. In alternation, you spend the remaining 3 days in the company.
In initial training, you spend this time in an internship or gain professional experience through a student job.
Success rate: 86
Net outplacement breakage rate: 25%
Drop-out rate: 9%
*Among graduates looking for work
These performance indicators apply to all campuses except Saint-Denis-Aubervilliers.
Sources: school surveys
The Bachelor’s degree in Retail Commerce will enable you to hold positions in this field within any type of structure, in France or abroad.
Please consult the RNCP sheet for information on equivalences and gateways.
Join the Ascencia Business School community. Participate in our admissions sessions or request documentation. Don’t wait any longer to contact our team!
