De l’humour à l’appel publicitaire humoristique.
La Revue des Sciences de Gestion – Acceptée, à paraître.
Estarague J.
Article
The intellectual contributions in which we participate may include research articles, books, essays, conferences and presentations. These contributions are intended to help promote research, encourage innovation and improve the quality of education.
De l’humour à l’appel publicitaire humoristique.
La Revue des Sciences de Gestion – Acceptée, à paraître.
An Exploratory Study on the Integration of Neurodiverse University Students into Mainstream Learning and Their Performance: The Case of the Jones Learning Center.
Submitted International Conference on Education, Psychology and Sociology ICEPS on June 21-22, 2023 in Vienna, Austria.
Perspectives on NFT Technology for Management of Property Rights in the Arts and Music Industry, A European Study.
Under Review (CNRS) – 2023.
Sound Off! Marketing and Promotion of Music in the 21st Century” in Sound Judgment: The Science and Practice of Valuing Music Performance.
In A. Williamon and G. Wadell (Eds.), Oxford: Oxford University Press, forthcoming.
Possible Selves, Identity, Horizons and Communication: An Exploratory Study of Dance Students.
New Leadership Communication, Eds. Pfeffermann, N, Schaller, M., Springer Nature, forthcoming.
The disruptive Potential of NFT Technology
2022
Temporal aggregation and market structure
Review of Pacific Basin Financial Markets and Policies – 2022
BGA Business Impact
2022
Promouvoir les comportements de santé pro-sociaux : l’association du cadrage du message et de la distance sociale.
Décisions Marketing, 85, 13-27 – 2017
HappyVore : quelle stratégie de communication pour une offre végétale de simili-viande en rupture avec les codes et habitudes alimentaires des Français ?
dans Etudes de cas en marketing durable, coordonné par Sihem Dekhili et Fanny Reniou, Editions EMS – 2023.
Temporal Aggregation and the Estimation of Reverse Regressions for Commodities Market Models.
Handbook of Investment Analysis, Portfolio Management of Financial Derivatives, Ed. C.F. Lee, Singapore: World Scientific Publishers – 2023
Time Aggregation and the Estimation of the Market Model: Revision and Extension.
Handbook of Financial Econometrics and Statistics, Eds. C.F. Lee, J.C. Lee, Springer, forthcoming, 2023.
Strategies of war and entrepreneurial survival : the Lebanese case.
Handbook of research on entrepreneurship and organizational resilience during unprecedented times, IGI Global – 2022
“Orientation et vocation, des concepts influencés par la culture”, in La vocation et l’orientation professionnelle, edited by Frédérique Guénot.
Edition Bréal – 2022
“Le modèle tunisien,” in La vocation et l’orientation professionnelle, edited by Frédérique Guénot.
Edition Bréal – 2022
“L’alternance”
Edition Bréal – 2019
“L’alternance”
Edition Bréal – 2019
“L’alternance”
Edition Bréal – 2019
“L’alternance”
Edition Bréal – 2019
E-marketing, dans DUT GEA 2ème année.
Coordonné par Pierre Marqués et Julien Granata, Editions Dunod – 2015.
L’humour est-il une stratégie efficace en communication persuasive ? Une étude de la parodie et de l’humour noir dans les messages de prévention du surpoids et de l’obésité.
Association Française de Marketing, Vannes, France – Acceptée, mai 2023.
About lebanese entrepreneurs and resilience.
Workshop on neurosciences, strategy and entrepreneurship
Université Paris 8 – Paris (France) – 2022
Revue de la littérature sur l’humour en persuasion : usage de l’humour et des différents types d’humour.
Colloque « Comprendre et agir dans une société en mutation », Paris La Défense – 2022.
The new educational Angle through Digital University : The Challenges and Opportunities.
e-ASEM International Webinar on Digital University – Los Banos Laguna (Philippines) – 2022
Modalities of reactions to changes during the triple crisis in Lebanon.
Ascencia Conference – Paris (France) – 2022
On Women Entrepreneurs and Vulnerability : The Case of a Training Program in the East of France in the Age of the Pandemic.
EGOS – Vienna (Austria) – 2022
Women entrepreneurship and performance: impact of the covid-19 crisis on the perception of performance among women entrepreneurs.
Ascencia Conference – Paris (France) – 2022
Impact of simultaneous occurrence of pandemic-induced telework and the financial liquidity crisis in Lebanon on the performance appraisal review process : case study of banking sector.
Ascencia Conference – Paris (France) – 2022
The use of humor in persuasive communications.
Ascencia Conference – Paris (France) – 2022
Resilience and organizational and technological change in times of triple crisis in Lebanon.
Doctoral research seminar in Management and Entrepreneurship, University of Paris 8 – Paris (France) – 2021
Lebanese teacher-researchers in professional ubiquity: opportunists or strategists?
Digital Conference on Innovation and Finance – Valencia (Spain) – 2019
Who is the person in need: Combining message framing and social distance to promote pro-social health behaviors.
Association of Consumer Research, New Orleans, USA – 2015.
The fit between message framing and social distance : An efficient way to promote pro-social health behaviors.
Academy of Marketing, Limerick, Irlande – 2015.
Combining message framing and social distance to promote pro-social health behaviors.
31ème Congrès de l’Association Française de Marketing, Marrakech, Maroc – 2015.
Lutte contre le surpoids et l’obésité : Effet de l’humour et du cadrage sur les réponses aux messages de prévention.
Colloque doctoral du 31ème Congrès de l’Association Française de Marketing, Marrakech, Maroc – 2015.
Fitting message framing and social distance to promote health behaviors.
3ème Journée Internationale du Marketing de la Santé, Rennes, France – 2014.
Lebanese lecturers in professional ubiquity: Opportunists or strategists?
Management & Avenir – 2023
Laboratoire d’Economie et de Gestion de l’Ouest (LEGO), Workshop on “Health, well-being and aging”.
Webinar – 2021
POYTA case study published in La Centrale de Cas et Médias Pédagogiques
Centrale des cas – 2021
Poyta : d’une stratégie B to C au développement d’un portefeuille professionnel
Centrale de cas et de médias pédagogiques – 2018
You wish to join the Ascencia Business School community ? The registration and admission process is simple and completely free. We invite you to contact us first to invite you to our admission sessions.
1 Parvis de La Défense
La Grande Arche
92800 Puteaux
Tel. : +33 (0)1 55 23 08 08
Contact e-mail
20 rue du Suffrage Universel
77185 Lognes
Tel. : +33 (0)1 64 11 48 00
Contact e-mail
23 Place de Wicklow
78180 Montigny le Bretonneux
Tel. : +33 (0)1 30 57 90 74
Contact e-mail
L’Européen
98 Allée des Champs Elysées
91080 Evry Courcouronnes
Tel. : +33 (0)1 60 79 55 55
Contact e-mail
29/31 rue du Pilier
93300 Aubervilliers
Tel. : +33 (0)1 30 57 90 74
Contact e-mail
Ascencia Business School is a private higher education institution member of the College de Paris
Collège de Paris offers individualized support to each person with a disability who wishes to join one of our schools. You can be put in touch with our disability advisor or benefit from the support of one of our partners: Tremplin Handicap for access to work-study jobs or internships; the Neurogroupe for neuro-atypical people.
