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    • Human Resources
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Ascencia Business School

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Ascencia Business School

Intellectual contributions

The intellectual contributions in which we participate may include research articles, books, essays, conferences and presentations. These contributions are intended to help promote research, encourage innovation and improve the quality of education.

Articles

Book chapters

Conferences

Broadcasting and Valuation

Articles

De l’humour à l’appel publicitaire humoristique.

La Revue des Sciences de Gestion – Acceptée, à paraître.

Estarague J.
Article

An Exploratory Study on the Integration of Neurodiverse University Students into Mainstream Learning and Their Performance: The Case of the Jones Learning Center.

Submitted International Conference on Education, Psychology and Sociology ICEPS on June 21-22, 2023 in Vienna, Austria.

Kassar, G. & Cartwright, P.A.
Article

Perspectives on NFT Technology for Management of Property Rights in the Arts and Music Industry, A European Study.

Under Review (CNRS) – 2023.

Peters, Z. and Cartwright, P. A.
Article

Sound Off! Marketing and Promotion of Music in the 21st Century” in Sound Judgment: The Science and Practice of Valuing Music Performance.

In A. Williamon and G. Wadell (Eds.), Oxford: Oxford University Press, forthcoming.

Cartwright, P. A.
Article

Possible Selves, Identity, Horizons and Communication: An Exploratory Study of Dance Students.

New Leadership Communication, Eds. Pfeffermann, N, Schaller, M., Springer Nature, forthcoming.

Cartwright, P.A. and Roman-Pastor, J.
Article

The disruptive Potential of NFT Technology

2022

Phil Cartwright
Article

Temporal aggregation and market structure

Review of Pacific Basin Financial Markets and Policies – 2022

Phil Cartwright
Article

BGA Business Impact

2022

Yasmina Kashouh
Article

Promouvoir les comportements de santé pro-sociaux : l’association du cadrage du message et de la distance sociale.

Décisions Marketing, 85, 13-27 – 2017

Balbo L., Jeannot F. et Estarague J.
Article

Book chapters

HappyVore : quelle stratégie de communication pour une offre végétale de simili-viande en rupture avec les codes et habitudes alimentaires des Français ?

dans Etudes de cas en marketing durable, coordonné par Sihem Dekhili et Fanny Reniou, Editions EMS – 2023.

Estarague J., Ferrandi J-M., Lichtlé M-C et Siadou-Martin B.
Book chapter

Temporal Aggregation and the Estimation of Reverse Regressions for Commodities Market Models.

Handbook of Investment Analysis, Portfolio Management of Financial Derivatives, Ed. C.F. Lee, Singapore: World Scientific Publishers – 2023

Cartwright, P.A. & Riabko, N.
Book chapter

Time Aggregation and the Estimation of the Market Model: Revision and Extension.

Handbook of Financial Econometrics and Statistics, Eds. C.F. Lee, J.C. Lee, Springer, forthcoming, 2023.

 

Cartwright, P.A., Lee, C.F. & Lin, F.L.
Book chapter

Strategies of war and entrepreneurial survival : the Lebanese case.

Handbook of research on entrepreneurship and organizational resilience during unprecedented times, IGI Global – 2022

L. Saleh, T. Levy
Book chapter

“Orientation et vocation, des concepts influencés par la culture”, in La vocation et l’orientation professionnelle, edited by Frédérique Guénot.

Edition Bréal – 2022

Amina Rouatbi
Book chapter

“Le modèle tunisien,” in La vocation et l’orientation professionnelle, edited by Frédérique Guénot.

Edition Bréal – 2022

Amina Rouatbi
Book chapter

“L’alternance”

Edition Bréal – 2019

Olivier de Lagarde
Book chapter

“L’alternance”

Edition Bréal – 2019

F. Marfoglia
Book chapter

“L’alternance”

Edition Bréal – 2019

Frédérique Guénot
Book chapter

“L’alternance”

Edition Bréal – 2019

Nicolas Tarnaud
Book chapter

E-marketing, dans DUT GEA 2ème année.

Coordonné par Pierre Marqués et Julien Granata, Editions Dunod – 2015.

Estarague J. et Portes A.
Book chapter

Conferences

L’humour est-il une stratégie efficace en communication persuasive ? Une étude de la parodie et de l’humour noir dans les messages de prévention du surpoids et de l’obésité.

Association Française de Marketing, Vannes, France – Acceptée, mai 2023.

Estarague J., Balbo L. et Lichtlé M-C.
Conference

About lebanese entrepreneurs and resilience.

Workshop on neurosciences, strategy and entrepreneurship

Université Paris 8 – Paris (France) – 2022

Lyna SALEH
Conference

Revue de la littérature sur l’humour en persuasion : usage de l’humour et des différents types d’humour.

Colloque « Comprendre et agir dans une société en mutation », Paris La Défense – 2022.

Estarague J.
Conference

The new educational Angle through Digital University : The Challenges and Opportunities.

e-ASEM International Webinar on Digital University – Los Banos Laguna (Philippines) – 2022

Guillaume Finck
Conference

Modalities of reactions to changes during the triple crisis in Lebanon.

Ascencia Conference – Paris (France) – 2022

Saleh L.
Conference

On Women Entrepreneurs and Vulnerability : The Case of a Training Program in the East of France in the Age of the Pandemic.

EGOS – Vienna (Austria) – 2022

Rouatbi A., Riot E., Demeyère C.
Conference

Women entrepreneurship and performance: impact of the covid-19 crisis on the perception of performance among women entrepreneurs.

Ascencia Conference – Paris (France) – 2022

 

Amina Rouatbi
Conference

Impact of simultaneous occurrence of pandemic-induced telework and the financial liquidity crisis in Lebanon on the performance appraisal review process : case study of banking sector.

Ascencia Conference – Paris (France) – 2022

Kassar G.
Conference

The use of humor in persuasive communications.

Ascencia Conference – Paris (France) – 2022

Estarague J.
Conference

Resilience and organizational and technological change in times of triple crisis in Lebanon.

Doctoral research seminar in Management and Entrepreneurship, University of Paris 8 – Paris (France) – 2021

Saleh L.
Conference

Lebanese teacher-researchers in professional ubiquity: opportunists or strategists?

Digital Conference on Innovation and Finance – Valencia (Spain) – 2019

Saleh L., Levy-Tadjine T.
Conference

Who is the person in need: Combining message framing and social distance to promote pro-social health behaviors.

Association of Consumer Research, New Orleans, USA – 2015.

Balbo L., Jeannot F. et Estarague J.
Conference

The fit between message framing and social distance : An efficient way to promote pro-social health behaviors.

Academy of Marketing, Limerick, Irlande – 2015.

Balbo L., Jeannot F. et Estarague J.
Conference

Combining message framing and social distance to promote pro-social health behaviors.

31ème Congrès de l’Association Française de Marketing, Marrakech, Maroc – 2015.

Balbo L., Jeannot F. et Estarague J.
Conference

Lutte contre le surpoids et l’obésité : Effet de l’humour et du cadrage sur les réponses aux messages de prévention.

Colloque doctoral du 31ème Congrès de l’Association Française de Marketing, Marrakech, Maroc – 2015.

Estarague J.
Conference

Fitting message framing and social distance to promote health behaviors.

3ème Journée Internationale du Marketing de la Santé, Rennes, France – 2014.

Balbo L., Jeannot F. and Estarague J.
Conference

Broadcasting and Valuation

Lebanese lecturers in professional ubiquity: Opportunists or strategists?

Management & Avenir – 2023

SALEH Lina, LEVY-TADJINE Thierry
Broadcasting and Valuation

Laboratoire d’Economie et de Gestion de l’Ouest (LEGO), Workshop on “Health, well-being and aging”.

Webinar – 2021

Saleh L.
Broadcasting and Valuation

POYTA case study published in La Centrale de Cas et Médias Pédagogiques

Centrale des cas – 2021

Rouatbi A., Mongénie A.
Broadcasting and Valuation

Poyta : d’une stratégie B to C au développement d’un portefeuille professionnel

Centrale de cas et de médias pédagogiques – 2018

MONGENIE Agathe, NOVICE – BEATRIX Aurélia, ROUATBI Amina
Broadcasting and Valuation

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Evry

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Menu

  • EN
  • FR

Ascencia
Business School

  • Presentation
  • Scientific Committee
  • Intellectual contributions
  • Teacher-researchers
  • News

Professional
Certifications

  • All our professional certifications
  • VAE

Campuses
in France

  • Paris La Défense
  • Evry
  • Marne-La-Vallée
  • Saint-Quentin en Yvelines
  • Saint-Denis Aubervilliers

Campuses
abroad

  • Dakar
  • Malta
  • Valencia

Our
Programs

  • Human Resources
  • Business Strategy
  • Marketing Communication
  • Management
  • International programs
  • All our programs

Study
in France

  • Paris Campus 100% English

Academic
mobility

  • Study Abroad
  • Learning expeditions

Work-study /
Companies

  • Work-study program at Ascencia
  • Financing solutions
  • Companies
  • Admission
  • Documentation