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Bac to Bac+3

Bachelor's degree in B2B Business Negotiation

This training in marketing leads to the title of Level 6 Business Development Manager, a certification registered with the RNCP by decision of France Compétences on February 14, 2020, delivered by the Association Sup de Vinci.
Paris La Défense
Admission
Documentation

Type of training

Work-study or initial training

Duration

3 years

Certification

Level 6 RNCP title

Main Start Date

September

Cours Ascencia Business School
About the training

About the B2B Business Negotiation Bachelor

Ascencia Business School’s 3-year Bachelor’s degree in BtoB Business Negotiator starts with two years of general education: Improvisation theater, personal branding, field visits, collaborative tools, introduction to coding, professional efficiency techniques, economic news, open innovation competitions: Ascencia proposes to its students to apprehend the establishment and the company in a new way as soon as the post-Bac!

Driven by a taste for challenge and the pleasure of relationships, the Business Negotiator uses his strength of conviction, his mastery of negotiation and his marketing and sales skills in the digital era to develop his company.

A BtoB Business Negotiation specialization in the 3rd year

The Bachelor’s degree in BtoB Sales Development enables the Business Negotiator to acquire all the skills needed to build his or her own Sales Action Plan in line with his or her company’s strategy; to develop an opportunity detection strategy; to conduct complex negotiations independently with a target group of professionals; to create a monitoring system by selecting the most relevant digital resources; and to develop the soft skills that are essential for sales effectiveness.

Detailed program

1st and 2nd year

General education

  • Humanities
  • Economic concepts and news
  • Law – Short Moot
  • Company management
  • Human Resources Administration
  • Management of collaborative tools
  • Management and activity management
  • Marketing analysis
  • Start-up and entrepreneurship
  • Marketing and external communication
  • Negotiation techniques
  • Company projects
  • Open innovation
  • Digital identity
  • Introduction to coding
  • Business game
  • Personal branding
  • Open innovation
  • Professional efficiency tools
  • Business English

 

3rd year

The B2B Business Negotiation program

  • Business strategy and CAP
  • Pre-Lead Generation Strategy in the Digital Age
  • Direct prospecting: telephone, e-mailing…
  • Purchasing technique: issues and process
  • Commercial organization
  • Specific approach to large accounts
  • Client-centered negotiation techniques
  • Information detection
  • Retention action plan
  • Strategic business management
  • Strategic management
  • Management and finance
  • Business law
  • Commercial management
  • Geopolitics
  • Office automation applied to sales
  • Public speaking
  • Written communication
  • Project management
  • English
  • Company project
  • Activity Report

 

Teaching methods

  • Business Creation Week
  • Professional tool points
  • Learning expedition abroad

 

Evaluation methods

  • Continuous control
  • End of module exam
  • Case study
  • Activity Report

Admission procedures

What are the admission procedures?

You can enter the Bachelor’s degree in BtoB Business Negotiation after obtaining your Baccalaureate, but also directly in the second or third year, provided you have validated the previous years.

To start the admission process, you can register directly by filling out a form on the Admission page of our website, or by phone, and participate in an admission session. During this session, you will be introduced to the school, take our admission tests and participate in an individual motivation interview. The study of your profile is also based on your academic record. You will be contacted by our training consultants to find out if you are eligible or not.

Work-study rhythm

What is the work-study rhythm?

Ascencia offers you an optimal rhythm of courses for the companies which will welcome you in alternation or in internship : 2 days at the school per week. In alternation, you spend the remaining 3 days in the company.

In initial training, you spend this time in an internship or gain professional experience through a student job.

After the training

Job opportunities and further studies

The Bachelor’s degree in B2B Business Negotiation will enable you to hold positions in this field within any type of structure, in France or abroad. The RNCP title delivered by Ascencia allows you to be directly operational to enter the job market. You can then decide to work or continue your studies.
  • BtoB Account Manager
  • Sales Engineer
  • Technical sales representative
  • Sales manager for supermarkets
  • Key Account Manager
  • Ms Management, Ms Commerce, Ms International Marketing (further studies)
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Student Testimonial

A word from Miray

I chose to follow a training within Ascencia Business School and it corresponds perfectly to my expectations. Moreover, it is recognized by the State, which is a real asset for me. I find that the alternating rhythm of 3 days in the company and 2 days in training is excellent. I was particularly attracted to his quality teaching and his participatory approach.
Miray, ancienne étudiante chez Ascencia

Frequently asked questions

What is the price of the marketing training Bachelor Business Negotiator B2B ?

If you complete your year under a professionalization contract or an apprenticeship contract, your company pays the tuition fees for your training. The remaining cost is therefore zero.

On the other hand, if you are on a work-study program or in initial training, you will have to pay the tuition fees. To learn more about our rates, contact us directly.

Why do a Bachelor in B2B Business Negotiation at Ascencia ?

Accessible in work-study from the post-baccalaureate level, the Ascencia Bachelor’s degree allows you to grasp all the company’s professions. The first two years provide the general knowledge necessary for a good understanding of business issues and give the keys to choosing a specialization in the third year.

Can I do my training abroad?

International openness is a major challenge for us. From your second year at Ascencia Business School, you have the possibility to obtain a double degree in one of our partner universities. You will return with a certificate from this foreign university and the equivalent French title.

Ascencia is also developing internationally through the opening of Ascencia International, a network of schools located abroad, where you can study our programs directly on site.

Join us

Join the Ascencia Business School community. Participate in our admissions sessions or request documentation. Don’t wait any longer to contact our team!

Admission
Documentation

Campus Paris
La Défense

1 Parvis de La Défense
La Grande Arche
92800 Puteaux
Tel. : +33 (0)1 55 23 08 08
Contact e-mail

Campus
Marne La Vallée

20 rue du Suffrage Universel
77185 Lognes
Tel. : +33 (0)1 64 11 48 00
Contact e-mail

Campus Saint
Quentin en Yvelines

23 Place de Wicklow
78180 Montigny le Bretonneux
Tel. : +33 (0)1 30 57 90 74
Contact e-mail

Campus
Evry

L’Européen
98 Allée des Champs Elysées
91080 Evry Courcouronnes
Tel. : +33 (0)1 60 79 55 55
Contact e-mail

Campus
Saint-Denis Aubervilliers

29/31 rue du Pilier
93300 Aubervilliers
Tel. : +33 (0)1 30 57 90 74
Contact e-mail

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AACSB
Business Graduate Association
Collège de Paris

Ascencia Business School is a private higher education institution member of the College de Paris

Collège de Paris offers individualized support to each person with a disability who wishes to join one of our schools. You can be put in touch with our disability advisor or benefit from the support of one of our partners: Tremplin Handicap for access to work-study jobs or internships; the Neurogroupe for neuro-atypical people.

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Business School

  • Presentation
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Professional
Certifications

  • All our professional certifications
  • VAE

Campuses
in France

  • Paris La Défense
  • Evry
  • Marne-La-Vallée
  • Saint-Quentin en Yvelines
  • Saint-Denis Aubervilliers

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abroad

  • Dakar
  • Malta
  • Valencia

Our
Programs

  • Human Resources
  • Business Strategy
  • Marketing Communication
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  • All our programs

Study
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  • Paris Campus 100% English

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mobility

  • Study Abroad
  • Learning expeditions

Work-study /
Companies

  • Work-study program at Ascencia
  • Financing solutions
  • Companies
  • Admission
  • Documentation